Would you like to hear your Advertisement on STAR Radio?

STAR Radio is part of the UKRD Group and covers a vast area of South West England.
For further info and any help please contact tariq@star1077.co.uk or call 01934 624455.

Why choose Radio?

RADIO WORKS: Independent Research shows that Radio achieves the greatest
recall of all media, with the strongest memory retention of brand and company.

RADIO REACHES MORE CONSUMERS: Radio is everywhere 24 hours a day, 7
days a week. Radio is heard in the home, car, shopping centre, garden, workplace
and leisure centre.

RADIO IS INFORMATIVE: Research over many years has shown that radio is a
highly credible source of information, influencing the listener to avoid that traffic
jam, wear a raincoat, use a service or buy a product.

RADIO IS INTIMATE: Radio is a one-to-one medium, with presenters seen as
friends. This relationship makes your potential customers more receptive to your
message. Coupled with the subliminal effect of radio commercials, it can often
result in the listener responding to a commercial because a “friend told me so”.

RADIO IS INTRUSIVE: Your potential customers may choose to open a
newspaper or periodical; however they must actively choose to stop and read your
printed message. Listeners choose to listen to a particular radio station; they do
not get up to make a cup of tea, or ‘flip’ the page when the commercials come on.

RADIO IS ACTIVITY RELATED: Radio can reach your potential customer at the
time that their activity is related to your product or service. Radio talks about
buying a new car to consumers whilst they are driving, or about a new kitchen to
someone who is cooking.

RADIO CAN TARGET SPECIFIC GROUPS: Audience data for radio is more
detailed than any other medium. By placing your commercials at the time of day
your target market listens, you will achieve less wastage than any other media.

RADIO IS IMMEDIATE: Radio has the shortest lead time of all media. If you need
your message across NOW – only radio can do this.

RADIO IS COST EFFECTIVE: Radio allows your message to be received by more
people more often, thereby producing a lower cost per thousand than any other
media.

EVERY RADIO COMMERCIAL IS A HEADLINE: Every commercial is heard in
isolation-you will not be sharing the ‘page’ with any other competitor. Only radio
offers the opportunity for local companies to advertise alongside national brands
without being overshadowed.